The world’s most valuable sports team hasn’t won a thing in decades. How? squib

The Dallas Cowboys are valued at a staggering $7bn despite a losing culture and a penchant for off-field scandal. Is the world’s richest sports team really all hat and no cattle?

Before he was the title character of an Emmy-winning series, Ted Lasso was the star of a 2013 marketing campaign for NBC after the network was awarded the broadcasting rights for the Premier League in the United States.

The ad followed the same fish-out-of-water premise as the show it later inspired: Lasso, played by Jason Sudeikis, was a red-blooded American football coach hired by Tottenham Hotspur struggling to grasp the basics of “soccer”.

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