Snapchat Announces First Shoppable Show, ‘The Drop,’ to Sell Limited-Edition Streetwear squib

Snap will try to turn Snapchat viewers into buyers with its first-ever “shoppable” original show: “The Drop,” focused on “exclusive streetwear collabs” from celebrities and designers. The company — in its debut Digital Content NewFronts presentation for Madison Avenue types — also announced the renewal of “Driven,” an original series about custom cars, for Season […]
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